Workshops that get Results

Hands-On Training with Deborah Knight and the dkpr team!

Be the Star of Your Own Business!

Participants will learn how to do their own publicity and marketing from a celebrity publicist with over 25 years of getting noticed and getting her clients in the news.

Many small business owners spend all of their time working in their business rather than ON their business and the first three years are critical to becoming profitable and to create good word-of-mouth. Learn how to build your brand and how to sell to your ideal customer.

 

Individual

Ten 90-minute sessions

Ask about our special 25th Anniversary Pricing!

$3,000.00

Ten 90-minute sessions

Ask about our special 25th Anniversary Pricing! 

$1000 / person

Three easy steps to get YOU noticed and get YOU in the NEWS.

Learn how to write a news release that journalists will pay attention to. Learn the tips and tricks to get your business guaranteed FREE media coverage.

Participants will learn how to sell their story and create key messages that will earn FREE media coverage on television, radio, newspapers, podcasts and blogs and more.

 

Individual

Three 90-minute sessions

Ask about our special 25th Anniversary Pricing!

$900.00

Three 90-minute sessions

Ask about our special 25th Anniversary Pricing!

$300 / person

Looking your best on camera.

Learn how to make the most of your wardrobe for media and how to dress appropriately to gain credibility from your audience. Learn what not to wear on television and film and why! Tips and tricks to look credible, confident and classy.

My top 5  proven tips for success from a celebrity publicist with over 25 years of media experience

Individual

One 2-hour session.

Ask about our special 25th Anniversary Pricing!

$500.00

One 2-hour session

Ask about our special 25th Anniversary Pricing! 

$450 / person

Media Training

  • Build personal confidence.

  • Control the narrative.

  • Inspire trust.

Why It Matters for Leaders

  • Every media appearance is an opportunity—and yet it is also a risk.  Unprepared leaders risk ruining their personal brand, looking clumsy in front of thousands, and ultimately losing opportunities.
  • Media training empowers leaders to be authentically credible, composed, and compelling in every public moment. Be the leader that audiences can’t get enough of!
  • Instant Credibility: Audiences judge your authenticity in seconds.
  • Key Message Development: – Ensure your voice is heard—accurately and that your message is memorable.
  • Crisis Readiness: Plan for anything and stay composed in high-stakes moments.
  • Digital Mastery: Stand out on Zoom, social media channels,  podcasts, and livestreams.
  • Leadership Presence: Inspire supporters and command respect on any stage

The 3 Month Roadmap

Month 1: 

  • Define leadership identity & vision.
  • Personal brand audit.De
  • Key message development (3–5 messages).
    _________

Month 2: 

  • Shape your Story
  • On-camera coaching.
  • Tough question strategies / Intro to Crisis Response
    _________

Month 3: 

  • Media Q&A skills.
  • Mock interviews (all scenarios).
  • Crisis/issue response.
  • Audience-tailored messaging.
  • Press/panel simulation.
  • Performance review & feedback.
    Final polish for real world success!
    _________

Outcomes

  • Clear, persuasive audience-ready key messages

  • Social media content creation that is memorable

  • Video content creation that’s engaging and authentic

  • On-camera mastery for interviews, meetings, or town halls

  • Proven crisis communication skills

  • Camera ready and confidence to inspire trust

  • Confidence and persuasive public speaking skills

 

Course Element

Duration

Cost
(1-on-1)

Intake Discovery 

2 hrs

$500

Define Leadership Identity & Vision

 2 hrs

$500

Personal Brand Audit

2 hrs

$500

Key Message Development 

Half-day 

$1,500

Month 1 – Module 1

 

$3,000

Shape your Story & Q&A Session

Half-day 

$1,500

On-Camera Training (Zoom/in-person)

Half-day 

$1,500

Tough question strategies /
Intro to Crisis Response 

Half-day 

$1,500

Month 2 – Module 2

 

$4,500

Media Q&A Skills / Mock Interviews /
Crisis Drill

Half-day 

$1,500

Audience-tailored Messaging

2 hrs

$500

Press/panel simulation 

Half-day (3.5 hrs)

$1,500

Final Simulation/Performance Review

3 hrs

$750

Month 2 – Module 2

 

$4,250

Total Program (All modules, 1:1)

2 – 3 months

$11,750