Our Story

For more than two decades, Toronto-based PR principal Deborah Knight has led DKPR Public Relations in delivering entertainment-caliber storytelling, disciplined media relations, and measurable digital lift for artists, tours, cultural institutions, and growth brands. Knight’s senior-led model has secured coverage across AP, Entertainment Tonight, People, CNN, CBC, and the Globe and Mail; scaled arts audiences by 50% with a 245% engagement surge via SEO and social programs; and operated as a lean, five-person team with $400K–$500K in annual revenue—an execution footprint that signals expert attention, predictable delivery, and results you can benchmark. DKPR’s offering spans bespoke earned-media campaigns and a codified coaching/training portfolio (with transparent pricing), aligning to journalist preferences for data and multimedia while giving founders and arts managers the tools to sustain momentum between major pushes. If you need senior counsel that converts creative vision into mainstream attention—and reports outcomes with clarity—DKPR provides both the strategy and the daily blocking-and-tackling to get you there.

Credibility and marquee relationships

Our credibility is rooted in the kind of names that recalibrate a room—Tony Bennett, Luciano Pavarotti, The Three Tenors, Diana Krall, Dame Jane Goodall, Dwayne ‘The Rock’ Johnson, Brett ‘Hitman’ Hart, Bea Arthur, Woody Harrelson, and Phyllis Diller—alongside marquee events like Canada’s Walk of Fame, TIFF, and Just for Laughs. The throughline is trust: journalists pick up the phone, A‑list talent returns for the next launch, and emerging creators get senior attention rather than junior delegation.” Corroborating profiles cite Tony Bennett, The Three Tenors, Diana Krall, Phyllis Diller and Dame Jane Goodall, among many others.