About Us

Deborah Knight
dkpr public relations inc.

Since founding dkpr public relations inc. in 1999, Deborah has become known as one of Canada’s most experienced public relations strategists and crisis communication and issues management experts in the entertainment and not for profit sector.  She has expertise in the areas of individual reputation management for politicians, sports and entertainment celebrities across Canada and the U.S.  On the corporate side, Deborah has successfully executed national campaigns for some of North America’s best known brands in the pharma, lifestyle, hospitality, tourism, transportation and airline business.  Deborah’s passion is creating successful media relations campaigns that receive national attention.   She also knows how to keep them out of the news cycle when necessary too.

Deborah is also in demand for media and spokesperson training.  As an experienced on-camera spokesperson and crisis and reputation management expert, who has appeared on television and on radio many times herself,  she has more than 20 years of public relations and marketing communications experience in training CEO’s and senior executives on presentation skills and media interview skills   She has advised a diverse range of communicators - from Hollywood celebrities, Canadian entertainers, and comedians, politicians, Olympic and elite athletes and some of Canada’s top CEO’s and entrepreneurs..   

Deborah has been featured regularly for over 10 years in the media  and interviewed as an expert in media relations and reputation management for The National Post, CBC TV, City News, The Calgary Herald, Yahoo Canada!, Rogers Television, Inside Toronto, The Toronto Star, NewsTalk 1010 AM and CBC Radio.

Actively engaged in social media and website development for her clients since 2006, Deborah has a team of experts with her partners at Logograph Inc. who create successful strategies that engage in social media, incorporate social media into their websites,  their personal image and their brand.  

Deborah is a part time Professor at Centennial College teaching a course in Arts Marketing and most recently in the public relations and corporate communications department in  Media Metrics and Measurement at the Story Arts Campus and at the Pickering Learning Centre.

She has a Specialist Bachelor’s Degree in Arts Administration from the University of Toronto, is a graduate of the Young Artists Program at Tanglewood (Boston University) and has been trained at the Royal Conservatory of Music in Toronto in classical music.  She has a post graduate diploma in Marketing and Fundraising from George Brown College in Toronto.  

She has been a member of the Kiwanis Club of Toronto for 13 years and has held several executive positions in the Club including Vice President, Secretary and President.  Currently, she is the Lieutenant Governor for District 9 Kiwanis Clubs.
 

pro-active PR

At dkpr, we believe our clients come first in every regard.  That’s why we have developed our pro-active approach which creates the opportunities the catch the attention of the press when there is no event-driven news or when powerful editorial coverage is required. 
Of course writing a press release in response to events that happen – new products- new contracts, services or awards received is a consideration.  But do you want to be in response to something or have PR that is in response to you? 

our goal

The ultimate goal of our PR campaigns is to become an essential source of expert opinion and information for our key editors and producers.  We make our clients a "senior" voice in their industry.  It’s our job to "sell" the media your material in a form in which they want to "buy" it.  They react positively when it is high quality, relevant, targeted material that they do not need to significantly edit.  The media welcome originality, opinions and access to key people in your business.

benefits of dkpr

We bring you over 15 years of working experience ranging form entertainment to corporate focus.
Our service expertise includes a strong marketing and sales application the planning and development of PR campaigns.

We get results through established relationships and continuing dialogue with key editors and producers (or media partners). That means we are in the know and understand what stories they are looking for and when. 

We make it easy.

We  are great believers in making it easy  for the editor to tell your story rather than someone else’s.

We target the appropriate media and we generate a large number of potential PR opportunities for our clients. We provide relevance.  The problem our clients will have now is not "What shall we do PR about?" but instead, "Which of these PR ideas shall we pursue now, next month and for the rest of the year?"

r.o.i.

Most executives now agree that “the overall value of media coverage has been higher than the advertising.”

We have extended capabilities to enhance your experience and build your business: marketing, promotion, consultation, branding, strategic development and more.

Public Relations is taking flight as marketers are diverting dollars away from conventional advertising.  In a climate of tightening advertising budgets, investing in PR can get through the clutter.  More and more companies are raising PR budgets, while cutting ad budgets.  PR captures the attention of a target market.

Contact us to leverage your value.